Vivendi may decide to sell all or part of their 61% stake in mega-publisher Activision during an upcoming meeting of senior executives on June 22, according to inside sources with investing analysis website Bloomberg News (a reputable site not known for spreading hearsay).
Bloomberg reports that the Paris-based parent of Activision is looking for ways to raise their stock price, and selling off the powerhouse publisher of Call of Duty, Skylanders, and other major franchises could fetch a pretty penny. Bloomberg lists Activision's market value at $13 billion. For reference, Vivendi purchased Activision for $4 billion in 2007.
Our take? It may seem crazy for Vivendi to part with the most profitable publisher on the planet, but really it could be the ultimate "sell high" move. Call of Duty appears to have peaked (though it is, of course, still massively successful), Skylanders is huge right now, and the arrival of the next generation of consoles in the coming 1-2 years could prove to be a turbulent, unpredictable time, speaking purely from a publisher's dollars-and-cents perspective. This may, in fact, be the perfect time to sell if Vivendi isn't interested in Activision as a long-term business proposition. If it happens, the next question would naturally be, "Who could afford them?" Not many players in the video game space have 10-figure bank accounts...
We'll have more on this story as it develops and as June 22 nears.
Source: Bloomberg
Source : ign[dot]com
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