Monday, May 7, 2012

EA: Digital Revenue Continues to Grow



EA announced today that it's made over 1.2 billion dollars in "digital revenue" during its fourth fiscal quarter. That is a massive 47 percent year-over-year growth.

Full game downloads were also up 76 percent year-over-year, pushed by Star Wars: The Old Republic and Mass Effect 3. This comes right alongside the news that EA's digital distribution service, Origin, has 11 million registered players, generating approximately $150 million in 10 months.

Digital revenue also gets a boost from EA's Play4Free group, whose lineup generates almost $2 million per week. The press release states that "several more EA brands will be introduced in the Play4Free portal in fiscal 13." Could we see a Dead Space or Mass Effect title in the works?

Digital sales are also helped by EA's acquisition of developer PopCap, whose newest Bejeweled game is EA's top selling title in Apple's AppStore.

EA further predicts that digital revenue will continue to grow, expanding by 40 percent in fiscal 2013.


Source : http://pc.ign.com/articles/122/1224462p1.html

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