This week sees the release of DC Comics' Before Watchmen: Minutemen #1, the first installment of DC's controversial Watchmen prequels. While I gave my first impressions of the #1s a few weeks ago (Minutemen was my favorite), this Wednesday I'll have the full review. However, to promote the release of the hyped project, DC debuted a new television commercial over at Entertainment Weekly that is scheduled to air this week.
Advertising comics on TV is hardly ever done these days, so it's nice to see DC taking the steps to reach a new audience instead of the same websites over and over again. More of this, please.
We also featured it on this week's Comics Run:
Whatever your opinion on Before Watchmen, expect to be hearing a lot of chatter about it come Wednesday's release.
Source : http://www.ign.com/articles/2012/06/04/the-before-watchmen-tv-commercial
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