Tuesday, May 22, 2012

MLB 2K12 Could be the Series' Last




The MLB 2K series may be on its last legs. Following parent company Take Two’s fourth quarter earnings call earlier today, 2K Sports has revealed that its agreement with Major League Baseball will come to an end during this fiscal year.

"Our legacy Major League Baseball agreement will sunset in fiscal 2013," a Take-Two spokesman said. "MLB 2K12 is our last offering under that agreement. At this time, we have no further comment."



While 2K could still renew that agreement or start a new one, comments by Take Two during today’s earnings call seem to indicate no future releases of the series. Specifically, Take Two CFO Lainie Goldstein commented that the company expects zero losses on the franchise within two years, which is a bold prediction if future titles are still on the way.

In the past, Take Two has commented that the future of its deal with MLB was uncertain, though the company has never outright announced that the deal won’t be renewed. Despite MLB 2K’s uncertain future, sales of the company’s other sports franchise, NBA 2K, remain strong and were responsible for boosting earnings this quarter.

2K Sports announced the winner of its MLB 2K12 million dollar challenge earlier this month. For a deeper look into that program’s success, check out our interview with 2K Sports head of marketing Jason Argent.

Source: Kotaku



Source : http://www.ign.com

No comments:

Post a Comment